What we can see is a panic situation all over the world. our leaders try to protect us in order to avoid the explosion of the convirus. What about business leaders, they disappeared, they issue announcements about a remote system of work and this is it. They behave as there is not tomorrow. But there is and for the brands and for the businesses. The day after is a critical issue where new leaders will find they way to handle it. There are many surveys about the effect of convid-19 In the markey. but it is difficult to predict the way the black box of consumer will work. A leader have to take in to account his own guts, instincts, skills, to make his move. Fear is not the best companion of a leader Boldness, persistence and speed needed for the new leaders. The day after in my mind determines a new holistic era for the world. New leaders will arise. It is an opportunity for new business leaders. Are you Ready?